At Starbucks it always has been and will always be about quality. Starbucks
team of experts are dedicated to sourcing, roasting, blending and brewing
high quality 100% Arabica coffee.

Our passion for coffee is rivalled only by our love of sharing it. Before you can
brew and sip your favourite Starbucks® coffee, the coffee beans go through many steps.

Our coffees are classified by three roast profiles, so you can easily find the
flavour and intensity that’s perfect for you.

Blonde Roasts
Lighter-bodied and mellow, Starbucks(r) Blonde Roast coffees awaken the senses gently and deliver an approachable and flavourful cup with slight hints of roast.

Medium Roasts
Smooth and balanced, our medium-roasted coffees are perfect for every coffee break.

Dark Roasts
Fuller-bodied and bold, these coffees feature robust flavours and the characteristic essence of an intense roast.

When you pay close attention to your coffee’s many characteristics, a sensory
world opens up.

Many variables affect the flavor of coffee: where the coffee is grown, what type of
coffee is grown, how the coffee is grown, how the fruit is removed from the bean,
how coffee is blended and roasted and how coffee is brewed. And those are just
some of the factors.

Want to know how to hold a coffee tasting? Let’s explore taste and its many
dimensions. One thing’s for sure: deepening your understanding of taste is a
rewarding journey.

If you’re just exploring how to truly taste your coffee, it’s worth learning these four
important steps: smell, slurp, locate and describe.

SMELL
Always smell a coffee before you taste it. Inhale deeply. Your mouth can
distinguish five tastes—sweet, salty, bitter, sour and umami—but your nose can
differentiate one trillion aromas.

SLURP
Take a good, noisy slurp of your coffee. Don’t be shy. This will spray the coffee
across your tongue and palate, letting you taste all the subtleties.

LOCATE
Think about how the coffee feels in your mouth. What is its weight or thickness?
Where on your tongue do you experience the flavors?

DESCRIBE
What words would you choose to describe your tasting experience? The aroma,
the flavors, how the coffee feels in your mouth. Does your tongue detect much
acidity in the coffee? What other flavors might you use for comparison?